IT’S A WONDERFUL LIFE!
Paramount Licensing & Coca-Cola Unveil Holiday-Themed Co-Branded Merchandise
A new licensed product line was unveiled today by Coca-Cola and Paramount Licensing, who have joined forces on a family-targeted holiday merchandise program capturing the uplifting sprit of IT'S A WONDERFUL LIFE and the nostalgic warmth of Coca-Cola. The products are part of a major holiday 2010 and 2011 retail push with specialty, drugstore, department store and mass market retailers.
